Ella
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The AI receptionist for South African business

Every call answered.

Ella picks up your business line 24/7. She helps the caller, routes the call to the right person, and never drops a message.

Start with Ella

Set up in minutes. 14-day free trial.

Availability

24/7

Set up in

±10 min

Teammates

Unlimited

What Ella does

A full receptionist, not a booking bot

Answers 24/7

Nights, weekends, public holidays. No voicemail, no missed customers.

Helps on the spot

Ella knows your services, prices, and website, and keeps that knowledge current.

Routes every call

Callers are put through to the right teammate directly, based on your routing rules.

Sends your booking link

A caller who wants to book gets your booking link by SMS, mid-call.

Takes messages

Every call transcribed and summarised. Messages are emailed to the right person instantly.

Follows up

Confirmations and reminders by SMS and email, in your business's name.

How it works

Answering by this afternoon

No installation, no call centre contract, no training period.

01

Create your workspace

Sign up with your email and add your team: who handles what, and where calls should route.

02

Teach Ella your business

Add your greeting and services, point her at your website. She reads it and keeps herself up to date.

03

Point your number at Ella

Forward your existing line or take a new +27 number. She starts answering immediately.

Pricing

Pick your minutes. Everything else is included.

Every plan includes your own +27 number, call routing, messages, booking links, SMS confirmations, and your whole team. Cancel any time. Annual billing gets two months free.

Starter

R1,250 /month

100 minutes a month

For solo practices and small workshops.

  • Your own +27 number
  • Routing, messages, and booking links
  • SMS confirmations included
  • Then R8 per extra minute
Start with Starter

Growth

Popular

R2,650 /month

300 minutes a month

For busy front desks. Most popular.

  • Your own +27 number
  • Routing, messages, and booking links
  • SMS confirmations included
  • Then R8 per extra minute
Start with Growth

Pro

R4,950 /month

700 minutes a month

For teams that live on the phone.

  • Your own +27 number
  • Routing, messages, and booking links
  • SMS confirmations included
  • Then R8 per extra minute
Start with Pro

FAQ

Questions, answered

Do callers know Ella is AI?

Ella introduces herself honestly and sounds natural. Anyone who wants a person is transferred straight away.

Does Ella work with my existing number?

Yes. Forward your current business line to Ella, or take a fresh +27 number.

How do bookings work?

Ella texts callers your booking link (Calendly, Cal.com, or any URL) so they book themselves online.

What happens to my call data?

Every call, transcript, message, and booking lands in your dashboard. Your data stays yours.

What if Ella can't help a caller?

She takes a full message, emails it to the right person, and confirms with the caller by SMS, so nothing is dropped.

What counts as a minute?

Answered call time, rounded up per call. Plans include 100, 300, or 700 minutes a month; beyond that it's R8 per minute.

Can I change what Ella says?

Yes. Greeting, tone, services, prices, and FAQs are all editable and take effect immediately.

Your next customer is about to call.

Start answering calls